Watch: Starbucks launches ad featuring drag queens
Coffee chain Starbucks has launched a new ad campaign featuring two drag artists.
The new clip features former American Idol star Adore Delano, and Bianca Del Rio, who won the latest series of RuPaul’s Drag Race.
Starbucks teamed up with LGBT network OUTtv to produce the advert, which is billed as the company’s first LGBT-inclusive ad.
OutTV said: “The spot, titled Coffee Frenemies, is Starbucks’ first foray into queer representation!”
“We were surprised they let us make it!”
The anti-gay National Organisation for Marriage famously launched a ‘Dump Starbucks’ campaign in 2012, after the coffee giant backed draft legislation in Washington which eventually led to equal marriage becoming legal in the state.
The group’s president Brian Brown recently claimed the boycott had in fact single-handedly halted the global expansion of the Starbucks brand.
The company’s CEO Howard Schultz defended criticism of his brand at the time, adding that “not every decision is an economic decision”, and suggesting that unhappy shareholders could sell their shares.
