Levi’s release bold, vibrant 2021 Pride collection with an important message to ‘respect all pronouns’
Levi’s Pride collection for 2021 is demanding “respect for all pronouns”. (Levi’s)
Levi’s has unveiled its 2021 Pride collection entitled ‘All Pronouns. All Love’ to champion proper pronoun use.
The brand has released a range of its iconic denim pieces and apparel with a rainbow twist, all the while highlighting the importance of respecting people’s pronouns.
The collection starts from $17/£20 and it’s now available from the US Levi’s website and the UK Levi’s website.
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The gender neutral collection features new interpretations of Levi’s classics including denim trucker jackets and dungarees as well as a canvas jumpsuit.
They’ve been modernised for Pride, with the phrase “they/them, she/her, he/him, we” embellished throughout the collection.
Other items available includes graphic tees and tank tops, a bra top and a range of accessories such as a ranger hat, sling bag, suspenders and boxers and briefs.
The collection features bags, underwear and t-shirts that can be personalised. (Levi’s)
Some of the garments are also accented with holographic rainbow foil and graphics like rainbow paneling, which is inspired by the waving rainbow flag of the Castro District in Levi’s hometown of San Francisco.
Levi’s says: “This Pride, we’re adding to the celebration with moments of allyship for our LGBTQIA+ community.
“That’s why we created a collection with a call you can’t ignore: Respect all pronouns. Because to use someone’s pronouns is to see how they move through the world.
“We see you and you are beautiful.”
Plus there’s also a way to ‘personalise your Pride’ by creating your own t-shirt or hoody designs, with options including rainbow and trans flag designs.
You can then add some custom text to it, with Levi’s campaign featuring suggested tees saying “dress freely”, “pro pronouns” and “I’m with them”.
Alongside the release of the collection Levi’s will be making a donation to OutRight Action International, working to advance human rights for LGBT+ people all over the world.
Every purchase made from the Pride range via the website, app or in-store will equal a donation made to the charity.
To shop the collection head to the US Levi’s website here or the UK Levi’s website here.
