Skagen release a rainbow watch for Pride Month to raise funds for an LGBTQ+ organisation
Skagen release its 2022 Pride collection with 100 percent of proceeds going to InterPride.
Skagen has released its 2022 Pride collection with all proceeds going to an LGBTQ+ charity.
The watch brand has unveiled its colourful design inspired by the inclusive Pride flag to mark Pride Month.
They’re partnering with InterPride and will donate 100 percent of sales to the organisation.
The collection is now available to shop at skagen.com.
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The collection features a limited edition of Skagen’s Grenen watch which has a woven rainbow strap inspired by the Progress Pride flag.
It’s made from at least 50 percent recycled stainless steel, while the strap is made from 100 percent recycled nylon.
Plus each watch case will feature a specially numbered caseback, so they’ll all be truly unique.
There’s also an interchangeable watch strap, and beaded bracelet “all honouring a spectrum of love”.
The limited edition watch is priced at £129, the interchangeable watch strap is £35 and the beaded bracelet is £39.
Skagen’s Pride collection also features an interchangeable strap and a beaded bracelet.
Skagen has confirmed that 100 percent of proceeds from the sales of the collection will go to InterPride between 17 May and 30 June.
InterPride works directly with more than 400 LGBTQ+ groups worldwide, providing resources for human rights, racism and oppression awareness, scholarships, and more.
It marks the second year running Skagen has teamed up with InterPride, who says they’re “delighted and grateful” for the support.
“With their donations in 2021, we have expanded our human rights initiatives and our grants program to the global LGBTQIA+ community,” said Julian Sanjivan, co-president at InterPride.
To shop the Pride collection head to skagen.com.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces.
Another recent release is Dr. Martens, who have reimagined their classic 1461 shoes with a subtle rainbow design against the monochrome white base.
